The site’s latest report follows the announcement of Chiliz’s $100M partnership with Barca Studios through Socios.com. Described as a strategic acceleration strategy, the move aims to utilize Chiliz Chain 2.0 (CC2) technology to strengthen FC Barcelona’s ability to create and distribute NFTs and other digital assets.
The recently released report outlines details regarding technology applications as applied to marketing and engagement strategies for the Club.
Given blockchain’s most popular implementation as a digital currency, the technology has acquired a sizable following within the sports community for its ease of use and various security features. Among both die-hard fans and bettors, general familiarity with cryptocurrencies reaches as high as 66% and 72%, respectively.
With the emergence of other blockchain-based assets like NFTs, FC Barcelona and other professional sports entities have become even more inclined to explore opportunities within the space.
Recognizing the growing popularity of similar business pairings between sports organizations and tech providers, Chiliz News examines the Socios.com and Barca Studios partnership in the context of evolving Web3 business strategies.
Citing primary benefits, the Club’s digital creation and distribution arm sees the blockchain as a way to further engage and reward fans with meaningful connections and products.
“Barca Studios will be able to draw on Socios.com’s extensive experience in blockchain technology to deliver utility that connects fans with the Club, utilizing Socios.com’s scale across international fan communities to reach fans and produce revenue streams in new geographies,” writes the author.
The report explains that Socios, a trusted partner of over 160 sports teams, enables greater access to global communities and digital marketing tools. As such, resulting project innovations have the potential to impact the sports industry as a whole.
The Q4 2022 Mainnet launch of Chiliz Chain 2.0 looks to play a key role in this regard. As the first Layer-1 blockchain in entertainment and sports, CC2 will give brands access to even more opportunities for minting, game development, and merchandising.
With this latest announcement, Chiliz News brings new insight into the evolving world of sports and crypto.
Interested parties can find out more information by visiting https://chiliznews.com
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